LOUISVILLE, Ky. — On Thursday, Kentucky Kingdom Theme and Waterpark debuted a multimillion-dollar investment project filled with holiday cheer.
Christmas at Kentucky Kingdom, which cost $8 million, was kicked off with a festive "snow-breaking" ceremony at the foot of the largest snow tubing hill in the state – Blizzard Bluff.
Kentucky Kingdom General Manager Sarah Worrell said there is something for everyone, from the 1.5 million sparkling lights to 300 Christmas trees, to joyful holiday characters and specialty food items.
“We are beyond excited to share Christmas at Kentucky Kingdom with Kentuckiana families and start a new tradition of creating memories worth repeating together,” Worrell said.
During the ceremony, the Lyman T Johnson Traditional Middle School choir performed carols and were the first official snow tubers.
Louisville Mayor Craig Greenberg highlighted the economic impact that a one-of-a-kind attraction like this could have.
"We are thrilled to see Herschend’s continued investment in Kentucky Kingdom, especially with the exciting addition of Christmas in Kentucky Kingdom. It's a testament to Herschend’s commitment to create new jobs, enhance our city's entertainment offerings and create memorable experiences for residents and visitors alike,” Greenberg said. “We look forward to the positive impact this will have on Louisville and the surrounding areas.”
A portion of the proceeds from each Christmas at Kentucky Kingdom ticket sold will be donated to Norton Children's Hospital, according to park officials. There will also be a toy drive for the hospital between Nov. 23 and Dec. 15 at the park. Guests who bring a toy will receive a "buy one get one free" hot beverage coupon.
Kentucky Kingdom will present a check and donated toys to Norton Children's before Christmas.
During the festive event, park leadership teased future developments by announcing a $25 million investment to bring new and exciting experiences for the 2025 and 2026 seasons.
“Christmas at Kentucky Kingdom was our largest investment since purchasing the property in 2021, but it’s just the beginning,” Worrell said. “We’re wholeheartedly committed to growing alongside our community, and with another $25 million investment over the next two seasons, we will continue to significantly expand our entertainment offerings and add value for our guests.”
Park officials said more details on the additional $25 million investment will be revealed in the coming months.