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Brown-Forman makes $50 million deal with a luxury wine company

The Sonoma-Cutrer brand trademarks, facilities and six vineyards will now be a part of The Duckhorn Portfolio.
Credit: Brown-Forman

LOUISVILLE, Ky. — Brown-Forman announced Wednesday that one of its largest wine brands has officially been sold.

The Duckhorn Portfolio, Inc. purchased Sonoma-Cutrer Vineyards for $50 million after reaching an agreement last year.

In November 2023, Brown-Forman agreed to sell the wine brand in exchange for an ownership percentage of approximately 21.5% in The Duckhorn Portfolio and $50 million USD.

As a part of the agreement, The Duckhorn Portfolio named two Brown-Forman executives to its Board of Directors, Chief Strategic Growth Officer Marshall Farrer and Chief Global Supply Chain and Technology Officer Tim Nall.

The Sonoma-Cutrer brand trademarks, facilities and six vineyards will join The Duckhorn Portfolio's luxury wine brands.

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