LOUISVILLE, Ky. — The average new car in Louisville is priced 7% above the manufacturer's suggested retail price, according to a new study.
According to iSeeCars, that's a 2% drop from last year. The national average is 7.2% above MSRP.
The new cars in metro Louisville with the highest markup are:
1. Porsche Cayenne
The Cayenne has an average price of $102,797 with an average MSRP of $80,469. This is a 27.7% markup.
2. Porsche Macan
The Macan has an average price of $79,659 with an average MSRP of $63,740. This is a 27.7% markup.
3. Toyota Sienna
The Sienna has an average price of $55,874 with an MSRP of $45,055. This is a 27.7% markup.
4. Chrysler Pacifica
The Pacifica has an average price of $53,758 with an MSRP of $43,772. This is a 27.7% markup.
5. Jeep Wrangler
The Wrangler has an average price of $55,533 with an MSRP of $45,779. This is a 27.7% markup.
The study analyzed over 16 million new car listings from January 2023 to January 2024. You can see the full study here.
But there are some deals out there. These are the vehicles in metro Louisville priced closest to MSRP:
1. INFINITI QX80
The QX80 has an average price of $79,307 with an MSRP of $85,832. This is a 7.6% markdown.
2. Buick Envision
The Envision has an average price of $41,087 with an MSRP of $43,248. This is a 5% markdown.
3. Volkswagen ID.4
The ID.4 has an average price of $48,552 with an MSRP of $50,524. This is a 3.9% markdown.
4. GMC Sierra 1500
The Sierra 1500 has an average price of $63,332 with an MSRP of $64,024. This is a `1% markdown.
5. Jeep Grand Cherokee L
The Grand Cherokee L has an average price of $59,329 with an MSRP of $59,944. This is a `1% markdown.
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