LOUISVILLE, Ky. — Bourbon and Beyond wrapped up its four-day festival on Sunday and organizers have released attendance numbers.
A spokesperson for the event said 210,000 fans attended with 60,000 of them attending on Saturday.
The number exceeds the 120,000 that attended Bourbon and Beyond in 2023 and exceeds the 110,000 visitors Louisville Tourism predicted this year. Bourbon and Beyond is the largest music festival in Kentucky's history.
Many in attendance came for major performances including headliner Zach Bryan and Young the Giant.
Other artists that drew in large crowds were the Dave Matthews Band, Sting and Kentucky’s own, Tyler Childers.
Bourbon and Beyond and this weekend's Louder Than Life have had a positive effect on the region's economy.
An estimated 400,000 fans are expected between the two events.
Last year, Louisville Tourism reported both festivals generated $30 million economic impact and more than 60,000 room nights in hotels throughout the area.
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