LOUISVILLE, Ky. — Louisville City FC will keep their traditional crest for now.
After a recent brand rollout failed, the club stopped production of merchandise with the new crest. They vowed to include suggestions from fans as they move forward with creating a new design.
“We are very appreciative of the time and effort our fans put into sending us their suggestions for our new crest,” Louisville City President Brad Estes said. “We collected hundreds of responses and we are encouraged by our supporters’ passion for this project. Together, we found several designs that we genuinely liked, but we want to make sure we are devoting the proper time and resources that this process requires.”
LCFC will play their 2020 home opener in the brand new Lynn Family Stadium on April 11. They will face Birmingham Legion.
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