LOUISVILLE, Ky. — Love it or hate it, it's time for non-stop Christmas music!
Louisville radio station WVEZ, more commonly known as, Mix 106.9 FM has flipped the switch and is helping you get in the Holiday spirit early this year.
Despite many of us still having our Halloween decorations up, Mix 106.9 is now playing 24/7 Christmas music until Dec. 25.
"Whenever you're ready for your holiday spirit, we're here, whenever that is in the season," MJ, the station's mid-day host, said.
The radio station, dubbed “Louisville’s Original Christmas Music Station,” began playing Holiday-themed music around 9 a.m. on Tuesday.
Jordan Rivers, the station's afternoon host, said to keep up with the station on social media as Christmas-themed fun will be returning this season.
"We're on the street, even on-air contests," he said. "Join in on the tradition that keeps on giving."
In a TikTok video, the station revealed that many of their listeners were calling to ask when the station would begin playing Christmas music.
"People have been calling since August," MJ said. "And for every person that calls us and says 'Could you play it early?' somebody else calls and says 'Could you not?'"
Playing Christmas music months early is an annual tradition for Mix 106.9, going back decades, she told WHAS11.
"We have listeners who listened as children with their parents and grandparents," MJ said. "It's just a tradition that we're proud to have, that we bring back year after year."
During the rest of the year, the station plays a variety of hits from the 2000s and today.
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