LOUISVILLE, Ky. — The University of Louisville and its official Name, Image and Likeness (NIL) collective are teaming up to reach new members and raise funds for student-athletes.
502Circle is aiming to expand its membership to over 2,500 contributors to maximize NIL opportunities at UofL, the school announced Monday. Glow Brands has agreed to match up to $1 million generated through new memberships.
"We're extremely grateful to Glow Brands and 502Circle for their collaboration on this NIL membership match campaign," said Director of Athletics Josh Heird. "This level of commitment to supporting our student-athletes continues to make the University of Louisville a premier destination for the best talent in the country. Our goal is to continue to create positive momentum around UofL Athletics. With your help, we can take all of our programs to even greater heights."
Individual Cardinals fans and businesses can secure a membership starting at $25 a month. 502Circle membership offers a range of exclusive benefits designed to enhance engagement with student-athletes and the community. Benefits include athlete events, tailgates, meet-and-greets and more.
"As the college athletics landscape evolves, we are thrilled to have Glow Brands support our efforts in bolstering Louisville Athletics," 502Circle President Dan Furman said. "This partnership allows fans and businesses to double the impact of their contributions as we strive to lead the national conversation on NIL."
New men's basketball coach Pat Kelsey promoted the partnership Monday on social media.
"We've got boots on the ground right now in the 'Ville, hitting the road to find future champions," Kelsey said in a video. "The 502Circle is where it's at."
For information about 502Circle and how to join, click here.
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